Why do advertisers care about driving calls to their business?
They care because the number of sales they can potentially close is directly correlated to the amount of time they can dedicate to their marketing efforts. The days of having to set up shop in your local coffee shop or on the subway are gone. It just makes more sense for companies to invest their budget into more efficient and effective advertising techniques, such as mobile advertising through GPS devices.
The question of why do advertisers care about driving calls to their business?
The answer is simple; because it increases their revenue. Driving a customer to an advertisement requires less physical effort than doing it with paper advertisements, and this is why younger demographics prefer to order by phone call. It takes less time and costs only a fraction of what newspaper ads cost.
But why do advertisers care about driving calls to their business? The answer is also simple: Because it allows them to target markets that they couldn’t previously reach. For example, if an advertiser wants to advertise its latest product in teens’ minds, then he should advertise during their school commencement ceremonies. Mobile phone advertising targets audiences that would be most likely to be interested in that product.
And finally, the final question: What can you do to make sure that your mobile advertising campaign is more effective?
One way is to increase conversion rates: Increasing the number of customers who are actually buying a product after they have visited your website and read through the sales letter or ad. High conversion rates are often much higher from phone calls than from other forms of online advertising.
So the answer to the original question: Why do advertisers care about driving calls to their business? They want to reach as many potential buyers as possible. And the best way to do that is to order by phone call. Phone calls are proven to be one of the most efficient ways to make sure you reach your customers.
There is one final question that might be asked at this point: How can mobile brings together searching and purchasing, and why do advertisers care about this? The answer is simple: Mobile offers the greatest opportunity for marketers to get their messages across to as many potential buyers as possible. Searching for a product on the web rarely works out because the people who are looking for it are not usually in the market to purchase it. And purchasing a product over the internet requires a lot of work on the part of the buyer – he has to search, he has to decide what he wants, and he has to choose between many products, many different prices and many different service providers. All of this takes time, which means that most people aren’t in the market to purchase products over the internet. It’s much simpler and more direct to place a phone call.